UX Writing
SonderMind: Writing for High-Stakes Moments
When legal requirements meet user anxiety, every word carries weight. This case study breaks down the writing decisions behind SonderMind's attestation modal, insurance estimate card, and payment agreement - and how plain-language copy directly improved completion rates.
Clarify: Why Naming Is a UX Decision
One word can be the difference between a user feeling supported and a user feeling judged. This case study explores the psychology behind choosing "Clarify" over "Simplify" — and what a 20-person survey confirmed about how language shapes user confidence.
Red Cross: Writing for Crisis
When users are making life-critical decisions under extreme stress, clarity is not optional. This case study examines the writing system behind a proposed Red Cross shelter capacity tracker - and how three status labels were designed to communicate instantly, accessibly, and without ambiguity.