UX Writing
SonderMind: Writing for High-Stakes Moments
When legal requirements meet user anxiety, every word carries weight. This case study breaks down the writing decisions behind SonderMind's attestation modal, insurance estimate card, and payment agreement - and how plain-language copy directly improved completion rates.
Clarify: What's in a Name? More Than You Think.
One word can be the difference between a user feeling supported and a user feeling judged. This case study explores the psychology behind choosing "Clarify" over "Simplify" — and what a 20-person survey confirmed about how language shapes user confidence.